Colours and Fonts

I chose to copy the Glamour brand, by having the brand name at the top in big letters, so it stands out. I chose the colour pink for the majority of the writing on the cover and other pages of the magazine, not just because Glamour also use a lot of pink; but because this is a very girly and feminine colour, which attracts the right target audience: teenage women and older. However, as I mentioned in my Literature Review, young girls are conditions to like the colour pink by continuously being dressed in that colour clothing, given those colour toys to play with and their rooms being painted this colour, the magazine also attracts them. The bright colours and ‘pretty’ women on the front attract their attention and once buying the magazine, they aspire to be like the women in it, thus entering the cycle of society’s ideology and stereotype. I chose the font of Franklin Gothic Medium, because it was the closest looking font to the Glamour brand.

I looked at other magazines, such as ‘Catch Me Up’, ‘Help’, ‘Yes!’ and ‘Teen Vogue’, all of which appealed to the same age group / target audience. They all featured bright, bold colours, and pictures of females modelling. Only a few images of women were ‘in-the-moment’ pictures (mainly celebrities), but nearly all the photo’s of men were natural pictures. This is why I chose to have all of my pictures of women modelling, and all of my pictures of men as natural shots. Even the two pictures I had of Beyonce and Rihanna, I chose to have modelling pictures, to emphasize the male gaze, and how dominant it is over the female gaze. 

Bibliography

Glamour (2006) Posted by Bootleg on Jan 24, 2006 [Image Online at http://typophile.com/node/17515]

Teen Vogue (2008) Posted by Just The Hits on 19 september, 2008 [Image Online at: Glamour (2006) Posted by Bootleg on Jan 24, 2008 [Image Online at http://typophile.com/node/17515]]